Company · About
What this is, and why I built it.
Your brand colors do a lot of heavy lifting. They're how people recognize you, how you stay consistent from your website to your packaging, and a big part of how customers feel about you before they've read a single word. That's a lot riding on one decision, and most founders make it with a guess.
01 Why we launched
My team and I kept seeing the same gap. Founders wanted a simple way to see what actually works in their market, and all they could find was theory. The psychology charts can't even agree with each other. One says blue means trust, the next says it reads cold, and Visa, IKEA, and Best Buy all use the same yellow for three different reasons. The generators are no better, because they have no idea what you sell. Meanwhile the best evidence was already out there. Liquid Death committed to that loud matte black. Glossier built everything on one soft pink. Brands in every market have made calls like those, and nobody had collected them anywhere a founder could see. So we went and collected them, brand by brand.
Liquid Death
Glossier
02 How it works
Tell us what you sell, and we show you the real palettes brands in your market use, from the safe picks everyone recognizes to the bold moves almost nobody's made. Sell skincare, for example, and you'll see the clinical black-and-white most of the market lives in, the blush pink crowd right behind it, and a few outliers like Starface, who went bright yellow so you'd remember them. Every palette comes from a brand you can look up. Then we explain the why behind each direction in plain English, so you walk away with a clear palette and a story you can repeat to your designer, your team, or an investor. An agency would bill you a week for this research. Browsing it here is free.
03What we won't promise you
A magic formula. We actually built one. We spent months on an engine where your answers about strategy would predict your colors, and when we tested it against clean data, it didn't hold. So if someone tells you their formula works, ask what they tested it against. What you get here instead is solid data: where your market already sits, what nobody's tried yet, and how much room you have to go bolder. Whether you want to stay on the safe side or push further, you'll see exactly what you're choosing between.
The Ordinary
RoseSkinCo
Starface
04 Who I am
I'm Neil Verma. My master's is in marketing and branding, and I spent twenty years putting it to work in corporate, leading digital strategy and managing $100M portfolios. In 2012 I walked out to build my own brands. The first two failed. I built and sold the next three. Along the way I wrote Checkout, an Amazon best-seller on brand strategy, and these days I teach founders through BrandOS. I built BrandColors because I got tired of watching smart people guess.
05 Questions
The full library of real-brand palettes opens with the product. Until then, some of the research is already up on the blog, and questions go to hello@brandcolors.ai. It comes straight to me.