About
We got tired of color tools that guess.
Every palette tool we tried did one of two things. Handed us something random. Or handed us colors that looked like every other brand in the category. Neither gave us a real reason for choosing one palette over another. So we stopped guessing and studied what successful brands had actually done.
Why we built this
Color is one of the first calls you make for a brand and one of the most expensive to reverse. A rebrand burns cash. It resets the recognition you spent years earning. Most founders make that decision in an afternoon, using a swatch generator and gut feel.
The brands you can name with your eyes shut did not pick their colors by accident. Aesop, Liquid Death, Glossier. Across thousands of brands, the same thing keeps surfacing. Color tracks with category, positioning, and the personality a brand leads with. It is a pattern, and it had never been built into a tool for founders.
How it works
You describe your brand, and it hands back a palette drawn from the brands that already pull it off in your space, with a real name on every color so nothing is a black box. You see exactly why each one is there.
It will not make the decision for you. That is the point. You get a grounded starting place and the evidence to defend it, and then you make the call.
The data
Every recommendation comes out of this set. Nothing is invented.
Who's behind it
BrandColors is built by Neil Verma, as part of BrandOS, a set of tools for the unglamorous, high-stakes calls a founder makes early: the name, the colors, the voice, the first page. The decisions that are hard to undo and easy to rush.
Neil has spent years taking apart what makes brands work. After leading brand strategy inside financial institutions and managing portfolios worth more than $100M, he left to test those principles in the real world by building and exiting brands himself. That work became the One Page Brand methodology, documented in his Amazon bestseller Checkout, a simpler, sharper way for founders to understand and apply brand strategy. BrandColors brings that same approach to color, helping entrepreneurs make one of their first brand decisions with clarity and intent.
That is the whole bet. We would rather hand you one answer you can defend than fifty palettes and a shrug.
We open Summer 2026. Get the launch email or read the blog.