brandcolors

Your brand colors, backed by more than 5,000 real brands.

Try the Brand Kit sampler with colors you already have.

It names each color, checks which pairs are readable for text and buttons, and drafts a brand voice starter and a font pairing. It never suggests colors.

Brand Kit sampler

One line, in your words.

Your colors

Up to five. Type a hex code or pick one.

Takes about ten seconds. Up to five runs an hour per internet connection, subject to daily availability.

The sampler checks only the colors you enter; it does not compare them with our brand library.

From the blog

Brand colors

How to Choose Brand Colors: What Real Brands Do

Start with your category, pick one main color, then give the others a job.

Brand colors

How Many Colors Should a Brand Have? What Real Brands Do

Three is the working answer, and here's when to add more.

Read the blog