Privacy Policy

Last updated: October 24, 2025

At BrandColors.ai, we take your brand's privacy seriously. This policy outlines how we collect, use, and protect the data you generate using our AI strategy tools.

1. Data We Collect

To provide our AI-driven services, we collect the following types of information:

  • Brand Inputs: Brand names, descriptions, industry selections, and personality traits you enter into the Strategy Generator.
  • Generated Assets: Color palettes, voice guidelines, and typography systems generated by our algorithms.
  • Account Information: Email address, encrypted password, and billing details (processed securely via Stripe).
  • Usage Data: How you interact with the Explorer, Visualizer, and Competitor Battle tools.

2. How We Use Your Data

Your data is used primarily to:

  • Generate Strategies: We process your inputs through our AI models (including Gemini) to create personalized brand identities.
  • Improve Algorithms: Anonymized palette data helps us refine our "Vibe Match" and "Smart Shade" algorithms.
  • Service Delivery: To save your projects to your Dashboard and generate PDF exports.

3. AI & Input Privacy

Your Strategy is Yours. We do not sell your specific brand strategies or descriptions to third parties. Inputs sent to our AI providers (Google Gemini) are used solely for the purpose of generating your response and are subject to their data privacy agreements regarding API usage.

4. Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest. However, no method of transmission over the Internet is 100% secure.

5. Contact Us

If you have questions about this policy or wish to delete your data, please contact us at privacy@brandcolors.ai.