brandcolors

Legal · License

Your colors are yours. On every tier.

Last updated · July 22, 2026

This license covers what you take away from BrandColors: the palettes you pick and the deliverables your plan includes. It is deliberately short, because most of what other tools gate, we don't.

01 The colors — free for commercial use, every tier

Any palette you take from BrandColors may be used for commercial and non-commercial purposes, on your own brands and on client work, in digital and print. No attribution required. This applies on every tier, including Free.

We don't sell exclusivity on colors, because nobody honest can. Color combinations can't be owned, and ours come from real brands in real markets.

That also means no palette is exclusive to you. Another founder who picks the same market will see the same real palettes. What makes your pick defensible isn't secrecy — it's the reasoning behind it.

02 The deliverables — licensed with your plan

Paid plans include written and packaged deliverables. These are licensed to you, the purchaser, for use on your brands and your client work:

Starter · $79 once

The working system

  • Shade scales for each color
  • Your brand voice draft
  • The color psychology write-ups
  • Code exports

Pro & Founding · from $149 once

The strategy layer

  • Everything in Starter
  • The Brand Kit, packed for handoff
  • The Market Map read on your market
  • Typography pairing & 3D previews

You may hand deliverables to your designer, your agency, or your team — that is what they are for. You may not resell the deliverables themselves as templates or products.

03The one rule — don't resell the library

Whatever your tier, you may not:

  • Redistribute BrandColors palettes on a stand-alone basis or as a compilation, whether commercial or not.
  • Publish them on stock sites, in design-template packs, or in template creators.
  • Scrape or extract the library to build a competing dataset or tool.

The short version: use the colors to build brands. Don't repackage the library as a product.

04 Typography

BrandColors suggests font pairings primarily from the Google Fonts library. These fonts are released under open-source licenses (usually the SIL Open Font License) and are free to use commercially. You are responsible for verifying the specific license of any font file you download externally.

05Trademarks & copyright

Simple color palettes generally cannot be copyrighted, and BrandColors makes no warranty that a color combination is free of trademark claims in your specific jurisdiction — trade dress law can protect a color in a narrow context (think of a jeweler's blue box). We recommend a legal trademark search before finalizing your brand. See also the Terms for how we handle third-party brand data.