Category
Three patterns keep showing up in tech: black plus one signal color, one brand color that owns everything, and one hue in three depths. Real brands, real hex codes.
Start with your category, decide whether to sit inside its color pattern or move away, then pick one main color and give the rest a job. Real brands shown.
Most brands need one main color, one supporting color and one accent. Here's what real brands in the BrandColors database actually use, and how to pick yours.